Dubai, UAE, 1 March 2015: datamena, the UAE’s largest regional data and digital content hub, today announced the appointment of Abou Mustafa as Vice President. This change comes in response to the rapid expansion of datamena platform’s customer base, and aims to strengthen the bonds with du to provide a new range of managed services and business solutions. Abou Mustafa’s appointment ensures this seamless alignment in his joint role as the Vice President of datamena, as well as Enterprise Managed services at du.

datamena offers the carrier community the fastest and most efficient way to connect both locally, in the UAE, as well as across the Middle East, North Africa and Western Asia. Abou Mustafa brings a wealth of multinational experience to his new role at datamena, he is well positioned to develop and manage aggressive plans across all segments to achieve maximum growth. His expertise and leadership will ensure that datamena pushes the boundaries of data potential in the region.

“Our commitment to maintaining growth on various levels requires our enrollment into regular development, especially in the leadership positions,” said Fahad Al Hassawi, Chief Commercial Officer, du. “Welcoming Abou Mustafa to datamena represents a strategic move by du, due to his proven ability to innovate and develop strategy for the business, he also possesses excellent communication skills and the ability to establish sustainable and efficient relationships with customers, suppliers and stakeholders across the world. In turn, Mahesh Jaishankar, who led datamena to years of business success and prosperity, will take responsibility of an important strategic role in du.”

"I am thrilled to join the datamena team and advance the growth of datamena in the region, as we continue to welcome new partners on board, while capitalizing on the regional and global demand for our solutions. In a world where we are more connected on every level, be it business or in our personal lives, we see a great opportunity to provide our customers with best-in-breed data hub services, so that they can grow their business, and serve their customers better in the region,” said Abou Mustafa, Vice President Enterprise Managed Services and datamena.

datamena has committed to removing the complexity from doing business in the Middle East and is focused on a results-driven model that aims at increasing the operational efficiency for customers. Instead of connecting directly to each destination, carriers that are present in datamena can interconnect and reach new markets from a single location. This simplifies the development and growth of business throughout the region.